Build a direct line to your readers

Lesson details

When someone gets your book, invite them to join your reader list. To reach that list, open Messages under Audience. Choose who you want to reach, write one note and preview how it looks on each channel before you send it.

Give readers a reason to reply. Shawn Priddy asks, “What decision keeps coming up in your meetings but never gets made?” Claire gets his text, opens his note and replies privately. She asks who gets the final say when two teams share the work.

Let that conversation shape your next note. Shawn answers with a short video and links The North Star, a chapter from his book. Claire can read it or listen to Shawn narrate it. Another week, a written note or a voice memo may be all you need.

When the chapter reminds Claire of her friend Owen, she sends him Shawn’s note with a copy of the book. Owen claims it as a gift from Claire. He can also choose to hear from Shawn himself.

Frequently asked questions